The success of online dating service providers depends on their ability to suggest potential partners for subscribers based on their specific needs and preferences. Providers must also be able to deliver personalized offers and promotions that increase the chance of matchmaking success, build customer loyalty and maximize revenues from advertising partners.
 
To deliver the best personalized services for subscribers and help them make a lasting match, eHarmony needs to replicate and analyze data from its production database in real time. eHarmony has implemented a state-of-the-art data replication solution from Dell to help subscribers find their perfect match and enhance strategic decision making. The dating site replaced complex, legacy replication technology from Oracle with SharePlex from Dell Software, which is reliable, stable, fast and easy to use.